Data cleansing is an important service that many businesses can benefit from. However, a surprising number of businesses have not even heard of this service let alone used it.
What Is Data Cleansing?
Data cleansing, as the name indicates is the cleaning and tidying up of a database. The process takes a database and removes things like duplicate records, incomplete records and out of date records. In addition, it picks up things like spelling errors.
Examples of How Data Cleansing Can Benefit a Business
If you run a business, the chances are you have a sales team to promote and sell your services. Your sales team probably has a database of existing customers who buy your products. The chances are that your sales team periodically sends out sales materials to that list. This may be in the form of brochures to tell existing clients about new services you are offering or to tell them about special offers.
If their database contains 2 or 3 listings for the same client, your sales team will send that client the same information 2 or 3 times. Not only is this a waste of time, money and resources, it is also exceptionally annoying for your client.
Another sales related example would be sending information about your products out to clients who have gone out of business. You could use data cleansing to remove records of clients who have not bought anything from you for the past 2 or 3 years. That way the sales material you send out only goes to clients who are likely to buy from you. If you want to you can take the list of clients cleansed from your main database and get a member of your sales team to call each of them.
That way if you do find that they are still in business and may be interested in your products in the future you can re-instate them in your main database.
There are numerous other examples where data cleansing can save you time and money. Any business who has not done so before should look seriously at using this kind of service for their data.